The slightly different car rental

Emil Frey Classics rents vehicles that are unique cars from the automotive past. In contrast to the Hertz Switzerland fleet, these "rental cars" are thus not suitable for everyday business life. But this does not mean that corporate clients are knocking at the wrong door at Emil Frey Classics. Quite the opposite!

A timelessly beautiful Triumph TR4A from the year 1963, a Range Rover from the late 1970s (the forefather of all luxury SUVs) or a 1986 Aston Martin V8 Volante with a market value of around 250,000 francs. These and many other fascinating classic cars can be rented. Not from Hertz, but from Emil Frey Classics. The company, which, like Hertz Switzerland, also belongs to the Emil Frey Group, rents out various vehicles from its historical collection on a daily or weekly basis, thus delighting many old-timer fans every year. Although Emil Frey Classics also offers classic cars for purchase, not everybody wants to or can afford to make such an investment. Frequently, money is not the reason for this – the company also offers old-timers in the price range of 20,000 francs –, but rather a lack of space or time. After all, such an old-timer needs to be maintained appropriately and regularly used. With an old-timer rental, however, the focus is on use and enjoyment – very similar to Hertz where mobility requirements of private individuals and companies are met without purchasing or leasing, according to the motto "Nutzen statt besitzen" ("Use instead of own").

With old-timer rental, it is primarily about enjoyment.

The sale and the rental of classic vehicles are two of the many services of Emil Frey Classics AG. In the Classic Centre in Safenwil, there is among other things a Classic Car Hotel for the appropriate storage of the old-timers; the Classic Car Workshop deals passionately and expertly with the technical and visual maintenance and complete restorations; and in the company's own museum, visitors both young and young-at-heart can delight in the more than 50 historical vehicles on permanent display.


As for visitors: They sometimes do not come to Safenwil primarily for the classic vehicles (although these are undoubtedly worth a visit on their own) because the Event Centre here is often used for events such as conferences, further training and parties. "The events, along with vehicle rental, are two of the services that are used most frequently by corporate clients," says the Head of Museum and Archive, Simon Bundi.

Often, these two services are even combined, adds Simon Bundi. For example, when a company enhances the firm's outing with an old-timer trip together, followed by an evening meal in the Classic Centre. "For most participants, such a trip is of course an unforgettable experience; many have not driven a comparable vehicle at all, or if they have, it was a long time ago", says Simon Bundi.

Many companies choose the Classic Centre to stage an event.

In addition to these group rentals, the rental of individual vehicles by corporate clients is also increasing at Emil Frey Classics. Ultimately, there are countless occasions where an old-timer or a youngtimer can be used as an appealing ambassador. For instance, at an open day, at a trade fair stand or during an employee party at the company site. "You could also surprise a good customer once with a trip. The possibilities are really diverse," says Simon Bundi.

An old-timer is suitable for many occasions.

Incidentally, the distance of such a trip is entirely at the discretion of the customer renting the vehicle. The rental tariffs, which start at 300 francs a day, include unlimited kilometres. The Emil Frey Classics team is pleased to provide suggestions for routes, but these suggestions are not in any way binding, as Simon Bundi states: "Naturally, a trip over a pass or a rarely-frequented panoramic route is recommended, but those who prefer to draw admiring glances in the city can of course do so," he says, laughing. Even those who do not want to drive themselves will find what they are looking for at Emil Frey Classics. A Bentley S2 including chauffeur from 1960 (the car, not the driver) is namely also available. 



Simon Bundi, Head of Museum & Archive at Emil Frey Classics



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